Muscle Flex Launches Its New Website at MuscleFlexInc.com

• Press Release
• Source: Muscle Flex Inc.

LOS ANGELES, CA–(Marketwire – 11/04/09) – Muscle Flex Inc. (Pinksheets:MFLI – News) announced today that it has launched its new corporate website at www.MuscleFlexInc.com. Muscle Flex is in the process of re-designing all of its online sites and properties to reflect a consolidated and focused marketing and image brand.

“We are re-designing all of our media heading into the national release of the Beagle StepFit Pedometer and the BUDDY Tablet Caddy so that it is consistent with its imagery and branding across all of our products, Muscle Flex and my role as the spokesperson,” replied Danny Alex, CEO and Founder of Muscle Flex. “It’s a huge task and we are working round the clock to continue the process. Every Muscle Flex media piece that the consumer has exposure to must exceed their expectations or at the very least, meet them. Investors can expect a lot of new media pieces being released in the very near future as we fine tune the Muscle Flex image and initial brand exposure to the public.”

Muscle Flex just released the Muscle Flex� Beagle StepFit(TM) 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex is releasing the Beagle StepFit(TM) 2-minute direct response commercial simultaneously with the BUDDY Tablet Caddy(TM) later in November 2009 on a North America broadcast.

Muscle Flex carefully considers the script, content and production quality of each commercial and is focused on developing 3 distinct brands; 1) The Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product that is the subject of the 2 minute spot. Muscle Flex provides no compromise in the quality, energy, entertainment value and delivery of the product message in each Muscle Flex commercial.

Muscle Flex expects to debut the BUDDY Tablet Caddy 2-minute commercial shortly as final touches are made on the final edit.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The BUDDY Tablet Caddy” and “The Beagle StepFit” are Trademarks of Muscle Flex Inc.