Muscle Flex Inc. – Muscle Flex™ (OTC: MFLI)

Written by John Pentony on June 16, 2009

Muscle Flex Inc. (MFLI) is a leading edge fitness, health and lifestyle company that develops and delivers exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution. The current projects are of the quality that will define Muscle Flex Inc. both broadly and nationally.

The Muscle Flex media plan includes a company defining media plan which will be released in the next few weeks.

Agressive Marketing Strategy Planned for Company Defining Products

Muscle Flex Company Defining Media Project

Kim Kardashian is partnering with Muscle Flex VATA Brasil™ Sports and Active Wear to endorse and promote the line.

Muscle Flex is fully focused on a project in development that will be disclosed in the coming days. This is a very large project and Muscle Flex is completely focused on it along with Muscle Flex VATA Sports and Active Wear line with Kim Kardashian.

Muscle Flex VATA Brasil™ Sports & Active Wear Collection

The Muscle Flex VATA Brasil™ Collection is a OneFit fabric and is an innovation in comfort, styling and feel. It has millions of filaments four times that of regular yarn and is designed to stretch and fit in total comfort from sizes 0-12. The memory stretch qualities keep the Muscle Flex VATA Brasil™ garments fitting perfectly every time with unparalled comfort and has natural wicking that uses no chemical treatments to draw the moisture from the skin to the surface where it quickly evaporates.

Muscle Flex VATA Brasil™ Sports & Active Wear Collection includes pieces in all product categories including multiple color additions, skirts and bodysuits released on January 25th nationally. Muscle Flex VATA Brasil™ Collection. To view the collection, go to www.MuscleFlexVATA.com.

Kim Kardashin has partnered with Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil™ Sports and Active Wear Collection (www.MuscleFlexVATA.com). Kim Kardashian is synonymous with style, beauty and fashion and is the perfect individual to showcase the Muscle Flex VATA Brasil™ Active Wear Collection. As one of the most watched and written about women today, Kim Kardashian is very selective in the products that she chooses to endorse and ensures that their quality and styling are commensurate with her international persona. Muscle Flex Inc. is excited to work with Kim Kardashian in propelling the Muscle Flex VATA Brasil™ Sports and Active Wear Collection and to continue to expand its quality, styling and brand

Web Search Engine Optimization Crucial Element of Muscle Flex Advertising Blitz

Muscle Flex VATA Brasil™ Sports and Active Wear Collection will benefit from a comprehensive online marketing plan which includes a number of strategies including:

HTML search engine optimization on all major search engines for the key words associated with female fitness such as female fitness, workout apparel, yoga apparel, women’s active wear, Brazilian sportswear and girl’s fitness clothing
Targeted display ads as well as word ad advertising on search engine results
Targeted display ads as well as word ad advertising sites that are synonymous with the Muscle Flex VATA Brasil target audience
Database development and capture through MuscleFlexVATA.com and MuscleFlex.com
Cooperative marketing initiatives with other sports and athletic orientated websites
A Muscle Flex VATA Brasil™ loyalty program and repeat customer promotion
Additional online marketing that maximizes click through results or the Muscle Flex VATA Brasil™ demographic

Beagle StepFit and The BUDDY

The Beagle StepFit is an important product for Muscle Flex planned to be released in conjunction with The BUDDY Table Caddy and Muscle Flex Vata Brasil™ working in solidarity with the ability to cross-sell and upsell.

The BUDDY

“Muscle Flex VATA Brasil™ Sports and Active Wear”, “The BUDDY” and “The Beagle” to Be Company Defining Products

Muscle Flex has developed and will continue to expand on its “company defining media project” with its public relations and marketing partner TLK Fusion and other high profile Hollywood entities and individuals. Muscle Flex will release its product commercials for Muscle Flex VATA Brasil™ Sports and Active Wear Line, The BUDDY and The Beagle, at a time that is most advantageous. The large scale TV media projects are intended to expand the Muscle Flex VATA Brasil™ Collection with a national release.

Intellectual Property Trademarks of Current Products

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “Miss Muscle Flex,” “The BUDDY Tablet Caddy” and “The Beagle StepFit” are Trademarks of Muscle Flex Inc.

Muscle Flex Inc. Trademark Applications

Miss Muscle Flex™ as Well as Additional Ware and Service Categories for Muscle Flex(R)

Trademark applications have been filed for Miss Muscle Flex™.
Trademark applications have been submitted to the USPTO for the Muscle Flex(R) brands for the following wares / services:

1. Vitamin and mineral supplements, Vitamin enriched water, Vitamin fortified beverages
2. Digital media, namely, CDs, DVDs, downloadable audio files, downloadable video files featuring exercise, entertainment and education, generally featuring topics of health, motivation, exercise, and nutrition
3. Water filters, water filtration pitchers sold empty
4. Calendars, educational publications, namely, training manuals in the field of exercise, health, and nutrition, posters
5. Golf shirts, gym shorts, hooded sweat shirts, moisture-wicking sports shirts, polo shirts, shorts, sport shirts, sports bra, sweat shirts, sweat shorts, T-shirts, Tee shirts
6. Bottled drinking water, drinking water with vitamins, flavored bottled water

Muscle Flex has a number of projects in various stages of development and securing the appropriate trademarks is an integral and critical corporate strategy for all products and services that are developed and marketed by Muscle Flex Inc. Branding is an extremely valuable asset and is one of the first considerations in the development of a product or service.

SOURCE: Muscle Flex Inc.
Contact:
Danny Alex, CEO
Phone: 310-717-1003
MuscleFlex, Inc. Web Presence:
www.MuscleFlex.com (Corporate)
www.BuyTheBeagle.com (Product)
www.GetTheBUDDY.com (Product)
www.MuscleFlexVATA.com (Product)
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex
http://www.MuscleFlex.com
http://www.BuyTheBeagle.com
http://www.GetTheBUDDY.com
http://www.MuscleFlexVATA.com
http://www.MySpace.com/TheMuscleFlex
http://www.Twitter.com/MuscleFlex

About Muscle Flex Inc. (www.MuscleFlex.com)
Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This profile release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The BUDDY Tablet Caddy” and “The Beagle StepFit” are Trademarks of Muscle Flex Inc.

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