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Written by John Pentony on July 15, 2009

DecisionPoint Systems, Inc.
DecisionPoint builds enterprise wireless and mobile computing solutions for customers’ needs. In a nutshell, they bring the field workers into to office in real time or you can think of it as bringing the office into the field. Crucial information and transactions are transmitted in real time improving accuracy and efficiency for the client. DecisionPoint provides a win-win solution.

The enterprise mobile computing industry has standardized several key technologies over the past five years and DecisionPoint has been front and center in this evolutionary process in adapting mobile units to customer’s needs. DescisionPoint has been an established company in this industry and when opportunity knocked in the Field Mobility niche Decision Point was prepared to answer the call.

DecisionPoint’s strategy in their target market is to enable the DecisionPoint customer to focus on their mission — THEIR business, not the technology. This is accomplished by providing mission-critical systems, seamless connectivity through highly reliable voice and data networks and a suite of advanced and/or custom applications that provide real-time information to end users.

Tier One Customer List: Success breeds success and with Tier One retail customers including: Liz Claiborne, PETCO Animal Supplies, Nike, Nordstrom and Grocery Outlet; DecisionPoint has a strong foundation. Manufacturing companies include Dade Behring (Division of Siemens), Sargent Manufacturing (Division of ASSA Abloy), Timken Corp., Swiss Army Brands, Smith & Wesson and pharmaceutical companies such as Pfizer and Celgene.

A high barrier to entry enhances DecisionPoint’s position in the industry as it rides the crest of the wave of the latest MUST HAVE technology for modern enterprise with a national footprint and established relationships.

Revenue Stream
DecisionPoint’s revenue stream is broad and pervasive –

First, from normal business transactional equipment and service sales;
Second, from extended maintenance and services contracts with a monthly, pro-rata portion of revenue recognized over the life of the contract, usually from one to three years and;
Third, from recurring monthly revenue for a typical managed service project usually over a minimum of one year to two years.

The Company’s backlog only reflects the normal transactional type of business.

Financial Highlights

June 2009 Shippable backlog stood at $4.0M

Revenue sources include:

• Product sale
• Customization of product
• Software as a solution which is customization of software and a subscription feature producing ongoing revenue
• Ongoing revenue from network carrier such as AT&T, Verizon and Sprint

Investment Highlights

Leading provider of Enterprise Mobility Hardware, Software and Service Solutions and Radio Frequency Identification (RFID) technologies operating in the United States

• Large, fast growing addressable markets with significant near term consolidation opportunities
• Worldwide Mobile Solutions Market expected to grow from $14.6Bn in 2005 to $32.7Bn in 2010, a 17.5% CAGR
• Business shift to higher margin, customer driven mobile wireless and RFID solutions
• Demonstrated product/service traction with Blue-chip customer base worldwide
• Premier value-added-reseller status with industry leading equipment providers
• Experienced management team with deep industry expertise and successful roll-up strategy track record

Solid History – Solid Growth – Organic Growth

DecisionPoint Combines Industry Knowledge with Software Expertise, Mobile Computing and Wireless Networking Experience

DecisionPoint product and service delivery to its customers depends on several key factors particularly the customer’s industry. It requires that DecisionPoint possess domain expertise in DecisionPoint’s customers’ industry. It also requires business application software expertise, and mobile computing and wireless networking technical acumen.

The customer’s industry is very important because unlike generic wireless business applications such as email, the applications that DecisionPoint provide involve business processes which are very specific to a vertical market. An example is Proof-of-Delivery (“POD”). In order for a POD application to deliver value it must not only be tailored to a specific industry such as couriers, but it must also be tailored to each specific courier company depending on how they run their business process.

DecisionPoint’s key to delivering customer value profitably is based on the Company’s expertise in the application of standardized system hardware and software components that will deliver the required result.

This capability comes from DecisionPoint’s years of experience, DecisionPoint’s established history in the evolving industy supported by its industry professionals and DecisionPoint’s highly developed ecosystem of partners and their strong relationships.

Over the past five years, the enterprise mobile computing industry has standardized several key technologies and DecisionPoint’s established enterprise has evolved with these technologies.The WindowsMobile operating system for mobile computers, 802.11 a/b/g “Wi-Fi” wireless local area networks, and reliable nationwide wireless carrier data networks such as AT&T and T-Mobile (HSDPA technology), and Verizon and Sprint (EVDO technology) has served as a strong foundation for DecisionPoint’s growth.

• Site surveys
• Equipment configuration and staging
• System installation
• Depot services
• Software support
• Training programs
• Project management

Higher Margin Customer Focus
Over the last several years, DecisionPoint has been repositioning itself to focus more on providing higher margin, customer-driven, mobile wireless and RFID solutions rather than providing simply hardware and customized software as a reseller. This is the key to increasing DecisionPoint’s profitability and is also a major point of differentiation. Small resellers and large catalog resellers simply do not want to, or cannot, provide the types of services needed to make these systems a success.

Referrals from Major Companies
DecisionPoint’s major ecosystem partners, such as Motorola, recognize this and have come to depend more and more on DecisionPoint to deliver the business value that their products enable.

By referring more end-user demand to DecisionPoint, manufacturers can leverage DecisionPoint’s personnel and skill to provide customers with enhanced personal service. With deep expertise about specific customers’ operations, resellers are very effective in promoting sales of key vendor’s products. Today, a majority of Motorola’s sales of mobile computers are through the sales channel in which DecisionPoint participates.

DecisionPoint benefits from other advantages by participating in this sales channel. The industry leaders have established program rewards, such as favorable pricing structure incentives, for those top-tier VARs who invest in their programs and technologies. Not only does this reward DecisionPoint’s investments in personnel, it also creates a high bar for entry by requiring that other potential competitors must pass the same training and certification requirements that DecisionPoint personnel have passed.

Growth Prospects
Within DecisionPoint’s commercial enterprise market, DecisionPoint believe there continues to be long-term opportunity for growth as the global workforce continues to become more mobile and the industries and markets that purchase DecisionPoint’s products and services continue to expand. The markets in which DecisionPoint compete include mobile computing products and services, enterprise wireless services, bar code scanning, RFID products and services and mobile network management platforms. Organizations looking to increase productivity and derive benefits from mobilizing their applications and workforces are driving adoption in this market. In 2009, given the current global economic conditions and customer capital expenditure constraints, DecisionPoint expects reduced spending in the commercial enterprise market.

DecisionPoint Target Market(s)
The markets for enterprise wireless and mobile computing are very fragmented while also being extremely complex in nature. But generally they can be characterized by the following attributes:

• Verticle market industries which require specific domain expertises
• Industries which track goods or deliver a service in the field or does both
• Industies which have a significant group of mobile workers, whether they operate primarily in one place or in the field

In the commercial enterprise market, DecisionPoint’s approach is to deliver products and services that are designed to empower the mobile workforce to increase productivity, drive cost effectiveness and promote faster execution of critical business processes.

Field Mobility Growth Industry
The general term for this new group of markets is referred to as “Field Mobility”. Although it cuts across multiple industries and business applications, it has one common characteristic: goods are tracked or services are being performed by field-based workforces, not workers operating in a single location under one roof.

This highly attractive growth market includes transportation and logistics, and field Services such as repair and maintenance, delivery and inspections. This growth and focus has been fueld by national wireless carrier networks that can reach a field-based mobile worker almost anywhere they are.

Historically, retail, warehousing, and manufacturing were the largest industries. Each typically had large amounts of goods in constant motion which needed to be tracked. And each had a workforce which primarily operated in one place such as a retail store, a distribution center or a factory. Although these markets are still attractive for DecisionPoint and comprise a significant portion of DecisionPoint’s business, the Company is focusing on new markets that are emerging and hold as great or even greater promise than DecisionPoint’s historical markets.

Field Mobility Internal Focus Department
DecisionPoint believes that the growth of Field Mobility-based markets will be so significant over the next several years, that a dedicated specialty business practice inside of DecisionPoint has been created to focus on it. This practice was established in 2008, with the express purpose of replicating DecisionPoint’s historical success with a new set of customers and challenges together with a new ecosystem of partners which includes the four major wireless carriers of AT&T, Sprint, T-Mobile and Verizon. The carriers not only bring potential new opportunities to DecisionPoint but also have attractive programs which allow us to earn additional revenue from them when

DecisionPoint facilitates service of mobile computers and devices on their networks.

DecisionPoint is not alone in its expectations of growth for Field Mobility. Motorola is counting on significant growth as well. They believe that as wireless carrier networks become ubiquitous, it will increase their market opportunity to put greater numbers of mobile computers into the hands of entire groups of field-based workers who may have never had a mobile computer.

Growth Strategy
DecisionPoint’s growth strategy is gaining traction as indicated by the contracts listed below. A tangible increase in the sales of high margin software and professional services is a strong contributor to the Company’s growth model. The business model includes:

• Grow organic sales by 15-20%/yr and add select acquisitions
• Broaden customer base in manufacturing, pharmaceuticals, warehousing/distribution and field mobility
• Grow to $100 million revenues and $8 million operating income annual run rate during 2010

DecsionPoint’s Field Mobility Is Gaining Traction as Evidenced by Contracts with Major International Corporations

$5.0 million rollout for Mobile Mini to be completed September 2009. $2.5 million Wackenhut order secured for a national field security contract. First order ($1 million) from Motorola/DP Field Mobility offering received from Coca Cola locations throughout the U.S.

Avis/Budget: New product deployment for major Budget US airport locations with initial order of $1.1 million

SAIC: Air Force inventory management

$300k in 2009 orders to date; 2008 total $4.5 million

Pitney Bowes: Arrival product now being offered on a Software as a Service (“SaaS”) basis; almost $6 million in orders for 2008

Reagent Chemical: First order of $400k

Scientific Games: completed $300k rollout of field service application

Celgene: RFID Bottle line for tracking went live on schedule and on budget

Follow on contracts aggregating $1.2 million received

Mobile Applications
DecisionPoint deploys mobile applications for a wide variety of business processes, depending on the industry. Here is a brief overview of some of those applications by industry:

Retail Store: Stock locator, shelf price marking, markdowns, inventory control, physical inventory, merchandising, customer service and mobile point-of-sale (“POS”).

Warehousing and Distribution: Order shipping, order picking and packing, stock move and replenishments, product receipt and putaway, labeling, physical inventory and cycle counts.

Manufacturing: Production count, work-in-process tracking, raw material consumption, quality control and assurance, lot/batch/serial number control and scrap reporting.

Transportation and Logistics: Proof-of-delivery, turn-by-turn directions, route optimization, cross-docking, returns and driver logging.

Field Mobility: Field service and repair, enterprise asset management, inspection, preventative maintenance, surveys, rounds and readings.

Motorola Enterprise Mobility Business Partner of the Year 2007
“DecisionPoint systems has demonstrated outstanding deployment capability of Motorola’s enterprise mobility technologies to marquee accounts in the retail, pharmaceutical, manufacturing, and field mobility industries earning them the distinction of being named Motorola’s PartnerSelect 2007 Business Partner of the Year”, said the Vice President of Worldwide Channels, Motorola Enterprise Mobility business. Motorola Mobile Business Partner of the Year 2007.

Value Added Relationships
DecisionPoint also enjoys VAR relationships with other companies, notably Wavelink, a provider of wireless network management software, Zebra Technologies (“Zebra”), a manufacturer of mobile and desktop and tabletop bar code printers and RFID printer encoders, Intermec, another leading manufacturer of mobile and printing products and O’Neil Products Corporation (“O’Neil”), a provider of “ruggedized” handheld mobile printers.

The Company has business relationships with independent software vendors, ISV’s such as Antenna Software, Syclo, Global Bay and MobileFrame.

Major Wireless Carriers: AT&T, Spring, T-Mobile: The Company is increasingly becoming involved with projects that utilize major wireless carrier networks (AT&T, Verizon, Sprint, T-Mobile) to enable front-line services workers to collect and deliver real time information. This is starting to extend beyond the traditional retail supply chain and into customers that provide services such as asset tracking, security, inspections, maintenance and repair.

Products and Services
It is DecisionPoint’s ability to provide the whole package for the customer’s specific industry that provides a competitive advantage. Their full range of products and services tailored to the unique demands of their client allows them to target the high profit margin client in emerging fields.

Software

Unlike the market for standardized business software such as email or accounting, the market for enterprise mobile software is more customized. One size does not fit all. Software for enterprise mobile systems must support the specialized business processes in an industry-specific and sometimes customer-specific way. For this reason, DecisionPoint utilizes several avenues to provide the mobile software solutions to meet its customers’ needs depending on their situation and requirements.

Software sourced from specialized Independent Software Vendors. The software produced by key ISVs is designed to fit a need in a particular vertical market and application. Even still, it must be tailored to meet the needs of each customer. Depending on the situation, this tailoring is done by DecisionPoint or by the ISV themselves under contract to DecisionPoint. DecisionPoint has built a network of ISVs in its ecosystem specializing in Field Mobility applications for this purpose.

CASE Tools/Pathfinder™ is DecisionPoint’s own application development platform. Developed over the past 20 years, it is a stable and capable software platform for many typical application uses but generally not for Field Mobility applications.

Custom software created in-house using standardized programming tools like Microsoft .NET® framework and Java™. These are used by customer demand or when there is simply no other “off-the-shelf” way to meet the customer’s requirements.

DecisionPoint has multiple software options to meet the customer’s total need at the best value to them. DecisionPoint intentionally has made a point not to be “married” to any single vendor, product offering and/or solution in order to be focused on the customer’s ultimate needs.

Professional Services

DecisionPoint’s professional services offerings fall into one of three categories: business consulting, technical consulting and technical development. Business consulting is where DecisionPoint engage with DecisionPoint’s customer to help them understand the potential ROI of implementing mobile computing, as an example, for a particular business process. Technical consulting services help determine the technology to be used and how it is to be implemented. Technical development includes actual software programming and configuration of the mobile application itself as well as interface software needed to connect to DecisionPoint’s customer’s existing back-office systems.

Rollout, Support and Management Services

These services involve actually installing a solution into the customer’s computer systems infrastructure (“implementation”) and then replicating that implementation out to all their operating locations (“rollout”). The rollout is critical because unless the mobile computing solution is rolled out across all operating locations, the desired ROI will most likely be limited.

DecisionPoint offers a wide range of services in this category. They include everything from assembling kits of everything needed for the system on a per location basis (“kitting”) to providing logistical services for rollout (“staging”), to advanced exchange services for broken units in the field, to help desk support and to a self-service portal where a customer can check the status of a service case or equipment repair.

Activation Represents Revenue Source from Carrier

For Field Mobility projects, carrier activation represents the crucial and key service. Activation occurs at the time DecisionPoint activates the client’s mobile computers and/or devices to run on the carrier networks. Carrier activation represents a source of revenue from the carrier. This revenue source for DecisionPoint occurs concurrently with the client activation process.

Hardware

DecisionPoint’s hardware reseller sales strategy is designed to avoid competing for hardware sales based solely on low cost provider status. Throughout the sales cycle, DecisionPoint is diligent to point out to a customer that hardware is only one component of the complete solution. And by bundling the software and services, mentioned above together with the hardware, DecisionPoint positions itself as the clear value-added solution provider. This positioning clearly differentiates DecisionPoint from the low-price, ‘discount’ hardware resellers who do not have this capability.

DecisionPoint offers the following types of enterprise wireless and mobile computing hardware on a cost competitive basis:

• Handheld and vehicle mounted ruggedized mobilel computers
• 802.11 a/b/g wireless LAN (“Wi-Fi”) infrastructure
• Mesh networking wireless infrastructure, such as the Motorola Canopy product line
• RFID tag readers and related infrastructure
• GPS receivers
• Two-way radios
• Handheld bar code scanners
• Bar code label and RFID tag printers and encoders

Consumables

DecisionPoint has extensive expertise in bar code and RFID consumables solutions. DecisionPoint offer a full line of high quality labels, RFID tags, and printer ribbons to meet the demands of every printing system. DecisionPoint select the right components from a wide range of products on the market from both independent and OEM manufacturers of printers and RFID printers/encoders. Matching media to the unique application is what makes the system work. In addition, consumables are essentially a recurring revenue stream once a customer has their system up and running.

DecisionPoint is adding offerings in the managed services and Software as a Service category. Increasingly, customers want to out-task or outsource various aspects of running and maintaining their enterprise mobile systems. DecisionPoint is providing, or soon will be providing, various service offerings to remotely manage customers mobile computers and wireless networks as well as offer mobile software on a Software as a Service subscription basis.

Sales and Marketing
Customer Base
DecisionPoint’s historical success has largely followed the broad adoption of enterprise wireless and mobile computing technology industry by industry. As mentioned above, this adoption pattern started with retail stores and moved backward through the retail supply chain into distribution and then manufacturing. It also spread horizontally from the retail supply chain into the supply chain of industrial goods as well. Since the roots of DecisionPoint go back to the mid 1970’s, DecisionPoint’s customer base mirrors this fact as well. DecisionPoint’s products and services are sold nationwide to a diverse set of customers such as retail, utility, transportation and logistics, manufacturing, wholesale and distribution and other commercial customers.

• A cross-section of DecisionPoint’s customers includes:
• Retailers in various categories and sizes, including “tier one” companies such as Liz Claiborne, PETCO Animal Supplies, Nike, Nordstrom and Grocery Outlet.
• Manufacturing companies such as Dade Behring (Division of Siemens), Sargent Manufacturing (Division of ASSA Abloy), Timken Corp., Swiss Army Brands, Smith & Wesson and pharmaceutical companies such as Pfizer and Celgene.
• Transportation, warehousing and distribution, including logistics companies such as Golden State Overnight and Frontier Logistics.

Now that the Field Mobility marketplace is starting to grow significantly, DecisionPoint are working with customers such as Wackenhut for security services for their patrol officers, Scientific Games for their field service technicians, and Mobile Mini, a provider of mobile temporary storage facilities.

Go-To-Market Model
DecisionPoint aims to deliver the ‘whole solution’ to a customer, from solution design through to support. DecisionPoint’s objective is to target markets that will permit the delivery of as many of these products and services as possible, so as to maximize the profit opportunity while minimizing the costs of sale and delivery.

DecisionPoint seeks to classify the type of end-user that it targets in order to quickly and cost-effectively put the right amount of resources on each sales opportunity.

The three main end-user classifications are:

Full Solution Customer - This is a customer that wants us to provide not only the entire solution, but also the ongoing support of the system. Such an end-user views the entire system as critical to its business and wants to outsource it to industry professionals. This is the ideal customer for DecisionPoint, one that understands all of what DecisionPoint do and highly values the cost effectiveness of the entire solution.

Customer as their own integrator - The end-user sources all the parts and pieces of the system, programs it, installs it, commissions it and supports it. In effect, the customer is their own integrator, and wants to buy products and services only in a transactional relationship. Such a customer can be good for DecisionPoint provided that DecisionPoint limit DecisionPoint’s product and service pricing to be competitive.

Hybrid Customer - Such customers have some systems integration capability themselves but have also recognized that “they know what they don’t know” and are willing to contract for certain services as part of an enhanced transactional relationship. A Hybrid Customer is attractive on a case-by-case basis depending on the circumstances of the situation.

In each of the three scenarios above, DecisionPoint strive to position DecisionPoint’s professional services as a core value-added component to the customer. DecisionPoint’s ability to reliably test, configure, kit, stage, and deploy large rollouts of mobile computers for specialized applications is a key service offering that enables DecisionPoint’s customers to realize the ROI they were expecting on mobile computing in the first place.

Clients

Sales and Sales Support
DecisionPoint currently employ 49 people in DecisionPoint’s sales and professional services operation. DecisionPoint has 20 sales people, each one qualified in system technology design, installation and integration. They receive substantial technical support and assistance from 21 systems and technicians and 8 software engineers. Supporting the sales effort are five sales administrators, who are responsible for the detailed order entry and for the inputting of the related data into DecisionPoint’s MAS accounting system.

Geographically, the sales team is spread out throughout the United States and can handle projects on a national and international basis from its East and West coast facilities. When a situation dictates, DecisionPoint may utilize independent contractors.

Sales System Support: salesforce.com
DecisionPoint makes extensive use of the salesforce.com customer relationship management (“CRM”) system to support its sales and marketing operations. All business processes from demand creation through closing orders are tracked using salesforce.com. This includes the following business processes: marketing campaign management, lead generation, sales opportunity and pipeline management, sales forecasting, sales territory and account management, and strategic account planning.

In addition, all professional services projects are tracked using salesforce.com as well as time tracking. These tools allow us to get a picture of project profitability which helps the Company manage DecisionPoint’s key project resources.

Marketing Activities

DecisionPoint addresses DecisionPoint’s target markets through a combination of DecisionPoint’s own marketing activities, relationship selling and vendor-supplied leads. The common aim is to establish DecisionPoint’s credibility in the space, and then definitively demonstrate to the potential customer that DecisionPoint can tailor solutions to that customer’s needs.

Seasoned Sales Team

DecisionPoint’s seasoned sales team also provides many sales opportunities through past relationships and detailed domain knowledge of the operations of the top companies in the target market space. Given that enterprise wireless and mobile computing systems are a complex sale, it is very beneficial to have knowledge of how individual companies actually operate, how they address IT systems issues, and how they buy and manage complex technology. DecisionPoint’s sales teams use such information to their advantage against some of the commodity-type resellers in the space.

Vendor-supplied leads play a part in DecisionPoint’s success as well, in that vendors see it to their advantage to funnel sales opportunities to DecisionPoint thereby minimizing their selling costs. They are also willing to spend a sizeable portion of their discretionary marketing development budget for demand generation activities.

DecisionPoint’s investment in DecisionPoint’s Field Mobility practice is paying off in the form of wireless carrier sales leads. DecisionPoint established key wireless carrier relationships in 2008, and are now seeing the fruit of DecisionPoint’s labor. The carriers in many areas of the country have DecisionPoint as ‘top-of-mind’ when it comes to bringing specialized mobile applications to their existing customers.

2009 Sales Development Team Enhances Sales Department

In early 2009, DecisionPoint added an internal sales development function. Currently staffed by a seasoned industry veteran, this function is to continually cull all sources of leads and nurture them to the qualification stage where it makes economic sense for one of DecisionPoint’s account executives to get involved.

Realizing that statistics show that the vast majority of B2B activity today starts with an Internet search, DecisionPoint have invested in some forward-thinking tools and technologies to help meet DecisionPoint’s future customers there.

For 2009, this includes not only a major revamp of DecisionPoint’s website, www.decisionpt.com , but also piloting online, closed-loop demand generation technologies and programs in order to productively increase the sales pipeline.

This includes email marketing with closed-loop feedback as well as email campaigns that track recipient behavior after their receipt in real time. This allows us to convert them into active prospects at the exact time they are investigating solutions for their particular problem.

Employees
DecisionPoint had a over 62 full time and 2 part time employees as of June 2009.

Geographically, the sales team is spread out throughout the United States and can handle projects on a national and international basis from its East and West coast facilities. When a situation dictates, we may utilize independent contractors

Property

• DecisionPoint’s corporate headquarters is located in Parsippany, New Jersey, with 3,600 square feet.
• DecisionPoint’s West coast sales operations including sales administration, software development and the financial management of DecisionPoint are located in Foothill Ranch, California, where DecisionPoint leases 7,500 square feet.
• In addition, DecisionPoint leases 3,000 square feet in Shelton, Connecticut, for its East coast sales operation including sales administration and software development.
• The Company has an additional 2,000 square feet in South Plainfield, New Jersey, for the East coast depot operation.

These facilities are suitable for DecisionPoint’s purposes and are expected to accommodate DecisionPoint’s needs for the foreseeable future.

Executive Officers and Directors

Nicholas R. Toms, Chairman, Chief Executive Officer, President and Director
Mr. Toms became CEO of DecisionPoint as of December 31, 2003, when an ESOP that he organized together with Mr. Rowley acquired DecisionPoint. As a former corporate finance/M&A attorney with Skadden Arps Slate Meagher & Flom, Mr. Toms is an entrepreneur and has been involved with middle market businesses for the past several years. He also serves as CEO of Cape Systems Group, Inc. (formerly Vertex Interactive, Inc.), a provider of warehouse management software systems. In 1989, Mr. Toms founded Peak Technologies where he served as Chairman, President and CEO. In 1997, Peak was sold to Moore Corporation in a transaction valued at approximately $300 million. In 1986, an investor group of which Mr. Toms was a principal, orchestrated the buyout of Thomson T-Line PLC, a publicly traded company based in London, England. Mr. Toms is a graduate of Stellenbosch University (South Africa) in economics and law (LL.B) and New York University (LL.M).

Donald W. Rowley, Chief Financial Officer and Director
Mr. Rowley joined DecisionPoint in December 31, 2003, when an ESOP that he organized together with Mr. Toms acquired DecisionPoint. He has over thirty years of business experience including top-level officer positions with both publicly quoted and privately held companies. Mr. Rowley has almost twenty years of experience, specifically in the data capture industry, including working with Mr. Toms in founding Peak Technologies and serving as CFO. He was previously Executive Vice President Strategic Planning at Vertex Interactive, Inc. (now Cape Systems Group, Inc.) from 2000 to 2003. Additionally, his AIDC industry experience includes serving as CFO of publicly traded Norand Corporation, now part of Intermec, and as a consultant to Cerplex Group, a publicly traded company that provided depot computer and computer peripheral repair and logistics services.

John E. Chis, Senior Vice President, Sales
Mr. Chis joined DecisionPoint in November 2004, as General Manager and Vice President of Sales. He previously worked at Symbol Technologies, Inc. and Telxon (which was acquired by Symbol) for more than 20 years in various sales, marketing and operations management positions.

Matthew J. Lombardi, Senior Vice President, Business Development
Mr. Lombardi joined Sentinel Business Systems, Inc. in 2004, as CEO until March 2006, when the company merged with DecisionPoint. Mr. Lombardi was previously the co-founder of Planet Technology Solutions, before merging it with Vytek Corporation, a national wireless systems integrator, where he became President of the IT Solutions Group. From 1983 to 1998, he was at Toys “R” Us, and in the last seven years served as Vice President – Information Technology.

Gregory A. Henry, Vice President, Technology and Operations
Mr. Henry joined DecisionPoint in February 2001, after 13 years with Symbol Technologies, Inc. (now part of Motorola) in systems engineering, product development, sales and service management. Mr. Henry is responsible for DecisionPoint’s professional services, software development and operations.

Brent L. Felker, Vice President, Field Mobility
Mr. Felker joined DecisionPoint in December 2007. He is responsible for the company’s Go-To-Market strategy for “Outside the 4 Walls” business, setting strategy, identifying and managing key alliances and acting as Subject Mater Expert for the field. For more than 20 years, Mr. Felker has been involved in helping a wide variety of mobile computing companies increase sales, revenue and market share in North America. He has held senior leadership positions at PEAK Technologies, Symbol Technologies (now Motorola), Comtech Tolt and most recently Psion Teklogix where he was Americas Vice President of Mobile Solutions.

Melinda Wohl, Vice President, Finance – Controller and Treasury
Ms. Wohl joined DecisionPoint in August 2004. Ms. Wohl is responsible for DecisionPoint’s consolidated internal financial reporting, sales administration and treasury. Prior to working for DecisionPoint, Ms. Wohl served as Controller for an international manufacturer/distributor of electronic components and as an accountant for a lighting products manufacturer.

Roy A. Ceccato, Vice President, Finance – SEC Reporting and Compliance
Mr. Ceccato joined DecisionPoint in July 2007. He is responsible for external financial reporting for the SEC public reporting requirements and include Sarbanes-Oxley compliance. Prior to joining DecisionPoint, Mr. Ceccato was a Director and CFO for an environmental remediation contractor where he was brought in to structure the purchase of the prior company’s assets out of bankruptcy. He has also worked in various roles as Director and Treasurer, Chief Financial Officer and Director of Finance, of several public companies in service and manufacturing industries.

Board of Directors

David M. Rifkin, Director
Mr. Rifkin has been an investor in DecisionPoint Systems and a Director since 2003. Mr. Rifkin is the President and CEO and co-owner of eGlobalfares, LLC, a software and solution provider to the travel industry. Prior to investing in and joining eGlobalfares in 2006, Mr. Rifkin was the SVP of Corporate Sales and a member of the executive team at Adelman Travel Group, a top 10 U.S. travel management company from 2003. After graduating Bucknell University in 1977 with a bachelor’s degree in business administration, Mr. Rifkin joined the family businesses in insurance, real estate and travel. As a result, Mr. Rifkin has had experience with owning, managing and selling commercial properties and he was licensed in personal and commercial insurance lines. Rifkin Travel was sold to the Adelman Travel Group in 2003. Mr. Rifkin has been involved at executive board levels with many community, not for profit organizations. This includes challenging experiences of successfully executing several turn arounds of critical community agencies and institutions.

Jay B. Sheehy, Director
Mr. Sheehy became associated with DecisionPoint System’s as an early investor in 2003. Mr. Sheehy has been the President and Principal of Kamco Supply of New England, a $100M building materials distribution business since 1996.. From 1984-1995, Mr. Sheehy was President and Principal of Stanley Svea Building Supply until he merged the company into Kamco. Previously, Mr. Sheehy held an internal audit position at Connecticut Bank and Trust, Budget Analyst post with Combustion Engineering and was a Manager of Financial Analysis with Pepsico. After graduating Bucknell University in 1977 with a bachelor’s degree in business administration he went on to earn an MBA from the University of Connecticut, APC from NYU and his CPA accreditation. Mr. Sheehy is a Trustee of The Gunnery School, a Board Member of the Connecticut Business and Industry Association(CBIA) and a an officer of Churchill Casualty Insurance.

CORPORATE HEADQUARTERS
DecisionPoint Systems, Inc.
4 Century Drive
Parsippany, NJ 07054
T: 973.290.0100
F: 973-290-0075

This profile of DecisionPoint Systems, Inc. contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Those statements appear in a number of places in the presentation and include statements regarding the intent, belief or current expectations of DecisionPoint, its directors or its officers with respect to, among other things: (i) trends affecting DecisionPoint’s financial condition or results of operations; (ii) DecisionPoint’s financing plans; and (iii) DecisionPoint’s business and growth strategies, among other things. You are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. You are cautioned not to place undue reliance on these forward-looking statements, which reflect DecisionPoint’s management’s view only as of the date of this profile.

Disclosure: Pentony Enterprises LLC has been compensated twenty-five thousand free trading shares from a non-controlling third party for profile coverage. DecisionPoint Systems is compensating Pentony Enterprises twenty-five thousand restricted 144 shares for consulting to the company and for profile coverage. With the combination of compensation, profile coverage will run through the period ending December 31, 2009. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.

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